The story behind the profile pic - Underwear that's fun to wear - Underoos

Becky asked me why I had a picture of underwear as my blog picture. I had to explain that they were Wonder Woman Underoos. I feel OLD!

MmmmKay, for those of you who are too young to know (I hate you a little bit) take a look at this FANTASTIC "vintage" commercial. Yeah FREAKING VINTAGE!



Underoos is a brand of underwear for children, produced by the Fruit of the Loom company. The packages include a matching top and bottom for either boys or girls, featuring a character from popular entertainment media, especially superhero comics, animated programs, and fantasy/science fiction. In many cases, the garment mimics the distinctive costume of the character, encouraging the wearer to pretend to be the character. In others it features an image of the character and/or logo on the undershirt.
History
Underoos were developed as a product idea in 1977 by an independent entrepreneur, Larry Weiss, who obtained licenses for the four major comic character groups (D.C. Comics, Marvel Comics, Hannah-Barbera, Archie Comics) which included Superman, Batman, Shazam, Wonder Woman, Supergirl, Captain America.The product idea was first offered to Hanes, but was rejected. Scott Paper company pursued development, but ultimately decided to not market the product. Fruit of the Loom had been engaged as supplier of the blank underwear and another vendor engaged to apply transfers. Informed of Scott Paper Company's decision to not market this novel product, Fruit of the Loom inquired if they would be permitted to market the product, now fully developed. Weiss agreed, and in 1978 Fruit of the Loom bought Underoos. The product was tested in three markets including the New York Metropolitan area. Retailer and consumer demand was so strong, the product was immediately expanded to national distribution